Product management — the development, life cycle, and success of a product from concept to market and beyond — is poised for a dramatic evolution due to emerging technologies. Product managers (PMs) are also contending with increasingly complex user behaviors and business needs.
The core aspects of product management include:
Identifying and researching customer pain points, needs, and behaviors Determining the value proposition of a product, identifying target consumers, and setting the direction for the product Serving as a bridge between various departments (design, engineering, marketing, sales) for product roadmap, execution, and launch Prioritising product features based on time, resources, and potential impact Tracking the performance of the product post-launch and planning future changes or updates.
Because product management thrives on adaptability and innovation, PMs must stay ahead of the curve by embracing new product strategies and tools. These include data-driven decision-making, Artificial Intelligence (AI), and Generative AI (GenAI). Early findings reveal that GenAI, for one, has boosted the productivity of product managers by 40% and halved the time it takes to code and document1.
Product managers will rely more on analytics to make informed decisions about product features, consumer preferences, and trends. Their ability to harness, analyse, and translate vast troves of user data into actionable insights will be a critical skill. Predictive analytics and machine learning (ML) algorithms will allow PMs to anticipate customer needs, identify potential issues before they arise, and optimise products for maximum impact.
Customers now demand products that are not only intuitive and functional, but also personalised and responsive to their needs. Little wonder then that an increasing number of professionals from marketing, engineering, consulting, and design are pivoting to product management.
A data-driven approach will deliver more precise insights and refinement during each stage of the product life cycle, based on real-time feedback. Meanwhile, AI tools can assist PMs in a variety of tasks, from predicting market trends to automating tasks such as A/B testing. This will free up time to focus on creative problem-solving and strategic decision-making.
Given these shifts, it would be prudent to upgrade your knowledge and skills by considering this product management programme by the #1 B-school in India (FT Global MBA Ranking 2025). ISB Online’s Product Management programme, integrated with AI and GenAI, is a great option for several reasons.
Why ISB Online Product Management?
This 16-week programme will help professionals understand how product management will evolve in a disruptive environment globally and equip them with concrete skills to navigate inevitable changes in the field.
What is in the product manager’s toolkit?
What companies are profiled in the case studies?
The ISB Online Product Management Programme features case studies from top brands like Flipkart, Swiggy, Paytm, Airbnb, Groupon, Ford and more. These real-world scenarios help you apply product frameworks to actual business challenges, enhancing your decision-making skills and strengthening your portfolio with credible, outcome-driven examples that stand out in interviews and real-world product roles.
Who is this programme for?
This programme is ideal for individuals looking to transition into product management with a strong foundation, mid-to senior-level managers aiming to lead products from concept to scale, and business heads or entrepreneurs seeking to drive product-led growth and strategic decision-making within their organisations.
What is the programme fee?
The fee for the Product Management programme is INR 1,54,000 excluding GST. You can avail flexible payment plans, with the option of paying for up to four instalments. Visit the programme page to know more about extensive student loans and financing options.
Programme duration and modules
Course commencement date: June 30, 2025
Mode: Online
The cutting-edge 16-week curriculum covers these and other in-demand topics in product management
Upon completing this programme with a minimum score of 70% in all assignments, participants will be awarded a certificate in Product Management from ISB Online.
The Product Management programme offered by ISB Online will equip you with the skills required to excel in a fast-changing industry — all while learning at your own pace.
1 https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-gen-ai-skills-revolution-rethinking-your-talent-strategy
Disclaimer: This content was authored by the content team of ET Spotlight team. The news and editorial staff of ET had no role in the creation of this article.
The core aspects of product management include:
Because product management thrives on adaptability and innovation, PMs must stay ahead of the curve by embracing new product strategies and tools. These include data-driven decision-making, Artificial Intelligence (AI), and Generative AI (GenAI). Early findings reveal that GenAI, for one, has boosted the productivity of product managers by 40% and halved the time it takes to code and document1.
Product managers will rely more on analytics to make informed decisions about product features, consumer preferences, and trends. Their ability to harness, analyse, and translate vast troves of user data into actionable insights will be a critical skill. Predictive analytics and machine learning (ML) algorithms will allow PMs to anticipate customer needs, identify potential issues before they arise, and optimise products for maximum impact.
Customers now demand products that are not only intuitive and functional, but also personalised and responsive to their needs. Little wonder then that an increasing number of professionals from marketing, engineering, consulting, and design are pivoting to product management.
A data-driven approach will deliver more precise insights and refinement during each stage of the product life cycle, based on real-time feedback. Meanwhile, AI tools can assist PMs in a variety of tasks, from predicting market trends to automating tasks such as A/B testing. This will free up time to focus on creative problem-solving and strategic decision-making.
Given these shifts, it would be prudent to upgrade your knowledge and skills by considering this product management programme by the #1 B-school in India (FT Global MBA Ranking 2025). ISB Online’s Product Management programme, integrated with AI and GenAI, is a great option for several reasons.
Why ISB Online Product Management?
This 16-week programme will help professionals understand how product management will evolve in a disruptive environment globally and equip them with concrete skills to navigate inevitable changes in the field.
- ISB ranks #1 in India, #5 in Asia, and #27 globally. (FT Global Ranking 2025)
- Cutting-edge modules on using emerging technologies for real-world applications and live masterclasses in application of AI and GenAI in product management.
- Over 140 pre-recorded videos by ISB faculty, 20 assignments and quizzes, 15 live online interactive double clearing sessions, cutting-edge modules on real world applications of AI and GenAI in product management, 11 top product management tools, 10 masterclasses by renowned product managers, real world case studies, and a capstone project.
- The programme faculty, Prof. Manish Gangwar, Prof. Rajendra Srivastava, and Prof. Siddharth Singh are stalwarts in marketing, digital, and product management. Together, they bring decades of academic research and corporate experience.
- Access to the ISB Online Network and LinkedIn group, exclusive invitations to online and offline events by ISB Online.
What is in the product manager’s toolkit?
- Asana and Notion: Learn the fundamentals of creating a robust product roadmap.
- Figma and Miro: Learn the fundamentals of creating wireframes/low-fidelity mock-ups.
- SQL and Mixpanel: Learn how to view analytics, instruments, and extract data to implement insights into your product.
- SurveyMonkey and Google Form: Learn how to use form and survey platforms for market research.
What companies are profiled in the case studies?
The ISB Online Product Management Programme features case studies from top brands like Flipkart, Swiggy, Paytm, Airbnb, Groupon, Ford and more. These real-world scenarios help you apply product frameworks to actual business challenges, enhancing your decision-making skills and strengthening your portfolio with credible, outcome-driven examples that stand out in interviews and real-world product roles.
Who is this programme for?
This programme is ideal for individuals looking to transition into product management with a strong foundation, mid-to senior-level managers aiming to lead products from concept to scale, and business heads or entrepreneurs seeking to drive product-led growth and strategic decision-making within their organisations.
What is the programme fee?
The fee for the Product Management programme is INR 1,54,000 excluding GST. You can avail flexible payment plans, with the option of paying for up to four instalments. Visit the programme page to know more about extensive student loans and financing options.
Programme duration and modules
Course commencement date: June 30, 2025
Mode: Online
The cutting-edge 16-week curriculum covers these and other in-demand topics in product management
- AI applications in idea generation
- Optimising design with AI and GenAI
- GenAI for market research and product roadmaps, data analytics, productivity, customer engagement, user experience.
- Understanding disruptive positioning communication
- Experimentation for product validation, A/B testing and A/A testing, MVP and growth hacking
- How digital technologies are changing new product development due to the long-tail effect
- Kano analysis, factor analysis, paired comparison and max difference
- Product solution design
- Simulation and market share estimation
- Setting the pricing level
- Innovating beyond the product
- Managing trade incentives and discounts, role of brands in e-commerce
- AARRR, ROMI and other frameworks for product performance
- Benefits and challenges of AI adoption in product management
- Hands-on capstone project.
Upon completing this programme with a minimum score of 70% in all assignments, participants will be awarded a certificate in Product Management from ISB Online.
The Product Management programme offered by ISB Online will equip you with the skills required to excel in a fast-changing industry — all while learning at your own pace.
1 https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-gen-ai-skills-revolution-rethinking-your-talent-strategy
Disclaimer: This content was authored by the content team of ET Spotlight team. The news and editorial staff of ET had no role in the creation of this article.
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