Gobsmacked Eurovision viewers convinced they've spotted 'major American singer' on stage

All week, music fans from around the globe have been revving up for the . The much-anticipated annual spectacle, set for Saturday, May 17, captures the gaze of international audiences year after year. Yet, it was during Thursday's semi-finals in Basel, Switzerland, that a 29-year-old pop marvel delivered such a stirring act that viewers were momentarily convinced they were watching a global superstar. Go-Jo, or "the Milkshake Man" as he's affectionately known due to his catchy tune, dazzled with a show-stopping number complete with huge blenders, Mercury-esque jumpsuits, dramatic costume swaps and billowing smoke.

Marty Zambotto, the Sydney-based singer-songwriter behind the persona, reportedly staged one of the most entertaining shows in 's 10-year history at the grand music contest. Despite not securing a spot in this weekend's grand finale, there was one aspect of his performance that caught everyone's eye.

As he emerged on stage donning a baby blue jumpsuit adorned with glitter and sparkles, comparisons to a certain iconic performer were inevitable. Flocking to social media, many fans were quick to note his uncanny resemblance to a well-known artist.

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On social media, one user exclaimed: "Did not know that Benson Boone was Australian." Another was equally baffled, commenting: "Why is Benson Boone in Eurovision??"

After the singer's unsuccessful attempt to move forward, one fan lamented: "Sexy Benson Boone, you deserved so much better."

In a lighter tone, another quipped: "The Milkshake Man really just put Benson Boone to shame."

For those who might not recall, American singer Benson Boone, 22, dazzled the crowd earlier this year in his shimmering blue jumpsuit. When the so-called Milkshake Man emerged in a strikingly similar ensemble and with a similar hairstyle, the resemblance didn't go unnoticed by the audience.

With chart-topping singles like "Beautiful Things" and "Sorry, I'm Here For Someone Else", Boone has captured hearts worldwide – further emphasised when he shared the stage with rock legend Brian May at Coachella. Who'd have thought Australia's Eurovision contender would draw comparisons with him?

This week marks the 69th edition of the Eurovision Song Contest, with 37 countries battling it out. Now, 26 acts are ready for the grand finale airing Saturday, May 17 across Europe and on Sunday, May 18 at 5 am AEST on SBS and SBS On Demand.

Finalists include France, Germany, Italy, Spain and the , plus hosts Switzerland. The UK is bustling with excitement as Remember Monday gears up to charm viewers with their hit "What The Hell Just Happened?"

Australia's Eurovision hopeful, Zambotto, took the internet by storm in 2023 after his song Mrs Hollywood exploded on TikTok, racking up nearly a billion views across various platforms.

Before the competition, Zambotto shared with his childhood memories of being introduced to "the Olympics of music" by his French father.

He expressed: "The Eurovision stage, it's all about, you know, self-expression, and the community around it's all just so lovely. Knowing that Australia hasn't won as well, I think it's a lot more of a driver, too."

Australia made its first appearance at Eurovision in 2014 with Jessica Mauboy performing as an interval act during the semi-finals, followed by Guy Sebastian's official entry in 2015 with Tonight Again.