Ibiza Final Boss Jack Kay is back on the White Isle living it up with his mates, but there's been a fresh twist in his love life as the real reason behind his alleged breakup has been revealed.
'Ibiza Bob' icon Jack has shot to fame in recent days, after videos of him raving on the famous party island went viral. With his Lego-style haircut, huge sunglasses and gleaming teeth, the 26-year-old cut a distinct figure and quickly became the face of summer 2025. But not everybody has been impressed by Jack's antics, and away from the glamour of his new celebrity lifestyle, he's reportedly fighting to save his relationship.
Friends have opened up about why Jack's stylish model girlfriend Alisha Cookallegedly decided to call it quits shortly before her beau became a viral sensation,resulting in a dramatic showdown. It comes after a woman claimed 'I regret marrying an older man, one part of our history has given me the ick'.
READ MORE: Bonnie Blue sends Ibiza Final Boss cryptic Instagram message after girlfriend bombshell
READ MORE: Ibiza Final Boss Jack Kay relationship bombshell as girlfriend 'dumped him' over partying
A pal of Jack's told the Daily Mail that the keen raver had already been "skating on thin ice" over his party lifestyle, with his fun-filled trip to Ibiza reportedly becoming the final straw.
They claimed: "Alisha called it off when Jack went to Ibiza with the lads. They'd been together for almost a year, and he was living at her place, but things hadn't been right for months.
"His car is still on her drive, she threw all his clothes in the back of it. She doesn't want him around anymore. She's had inklings that something was not right for a while. She just wants to wash her hands of him. Alisha is so beautiful. No one is quite sure what she saw in him."

This wasn't quite the end of the romance, however, with debt collector Alisha hinting that she is still very much with Jack, in TikTok clips which poke fun at her boyfriend's newfound internet fame.
In videos captioned "POV: ya boyfriend's now known as Ibiza Final Boss", Alisha and Jack can be seen looking cosy, suggesting that they've since kissed and made up. The clips have since been made private, adding to the mystery, but Jack's mate said that the couple have patched things up and are back on.
The party lad has yet to post about his relationship online since going viral, but he is regularly snapped partying with bikini-clad girls.

Jack issued a cryptic update over the weekend as he touched back down in Ibiza, having briefly flown back to the UK for a fresh trim. Beaming from ear to ear, he wrote on Instagram: "The final boss can't be slayed… your misses on the other hand? Her levels been completed".
The post caught the eye of controversial adult star Bonnie Blue, who responded with a suggestive eyes emoji. Others in the comment section have urged Jack to stay well clear of Bonnie, who has sparked outrage with her extreme sex stunts, with her recent 'petting zoo' stunt seeing her banned from OnlyFans.
Jack has also been keeping his new fan base updated on his latest Ibiza adventures, which have seen him frolicking in a pool filled with women and dancing the night away with the 'mini boss'.
In one recent Instagram story, unique Jack offered some words of wisdom to followers, reflecting: "I'm just me, be yourself, stop pretending to be someone else."
Do you have a story to share? Email me at julia.banim@reachplc.com
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