“Review JuJu for discipline too”: Lions DB Brian Branch will likely get fined or worse for slapping Chiefs WR JuJu Smith-Schuster

On October 13, NFL Insider Ian Rapoport reported that the NFL will be reviewing the actions of Detroit Lions defensive back Brian Branch following last night's game against the Kansas City Chiefs , with a likely fine or worse awaiting him. In reaction to Rapoport’s news, one fan replied, “No excuses for what Branch did, but the NFL should review JuJu for discipline too.” Another fan clearly took sides, “Thing is….I can see Juju running his mouth in this situation. Branch reacting was lame, but Juju has been getting under people’s skin for years.” A third fan seemed angry, “Imagine getting blocked in the back and cheap shotted all game just for a TikTok Twat in Juju Smith-Schuster to come up to you and make a snarky remark (we know he did). You’d punch him in the face too. F*ck the refs and the chiefs.”

The NFL will be reviewing the actions of #Lions DB Brian Branch following the game last night, with likely a fine or worse awaiting him.

This was it 👇👇👇 pic.twitter.com/4dTTQwsHhb

— Ian Rapoport (@RapSheet) October 13, 2025

What led to Detroit Lions defensive back striking Kansas City Chiefs wide receiver JuJu Smith-Schuster in the face with an open hand?
The Chiefs defeated the Lions in the SNF game by a score of 30-17. After the game, Patrick Mahomes attempted a handshake with Branch, but Branch ignored him. Smith-Schuster then reacted, approaching Branch. Branch struck Smith-Schuster in the face, knocking him to the ground. Smith-Schuster got up and chased Branch, players and referees intervened, resulting in an on-field altercation . Branch later said, “It was a childish thing, but I'm tired of people doing stuff in between the play and refs don't catch it. They be trying to bully me out there. I should have never did it. It was childish.” The defensive back said that he was blocked by Smith-Schuster toward the end of the game in front of the referees but they didn’t respond: “I could’ve got hurt off of that play, I still shouldn’t have done that.” Smith-Schuster clarified, “I’m just doing my job. I play between the whistles.” There is a perception among some fans that referees often side with Kansas City. Discussing the incident, Smith-Schuster said, “He’s a great player and he’s huge for their team. After the game, I expected to shake his hand and say, ‘good game,’ but he threw a punch.”

This photo of Isiah Pacheco, Brian Branch and JuJu Smith-Schuster 😳

(📸: Ed Zurga, AP) pic.twitter.com/FNgsg6LeyJ

— Yahoo Sports (@YahooSports) October 13, 2025

Fans point out that the referees did not call a penalty on the Chiefs' wide receiver
Infuriated fans supposedly knew what led to the scuffle between Lions LB and Chiefs WR—with one demanding, “Now show the dirty block in the back not called on juju.” Another reiterating, “Now show the cheap shot that led to that.” And a third fan declared, “The NFL needs to review their own actions while they are at it….” A fourth fan wrote, “The refs intentionally created this environment. We were all frustrated last night.” A fifth fan concluded, “This happened as a result of the disgusting ref job. He was cracked in the back and walked over. Not surprised he got mad.”


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